Proposalisms Book

Proposalisms is a collection of hard-earned lessons for professionals who develop proposals and want to avoid the mistakes that quietly derail them. Drawn from real-world proposal environments, this book focuses on the missteps, assumptions, and habits that cause proposals to miss the mark - often despite strong writing, good intentions, and significant effort. Rather than prescribing rigid formulas, Proposalisms helps proposal professionals recognize danger zones early, adjust their thinking, and make smarter decisions throughout the proposal development process.